Gianis Ice Cream Franchise

Food & Beverage

Commercial Shoot & Campaign Storytelling

San Francisco

2024

Gianis wanted to present its ice cream as more than just a product — an experience.

Summary

We-Do crafted fun, emotion-led commercials and reel scripts to highlight Gianis as a joyful treat. The creative direction moved away from conventional visuals to build relatable, story-driven content.

Challenge

Differentiate from typical ice cream ads with minimal creative risk.

Solutions

Implemented playful storylines and human-focused visuals to build an emotional connection with the brand.