Kreo

Tech & Electronics

Visual Identity & Product Storytelling

San Francisco

2024

Kreo, a fast-growing tech brand offering mice, keyboards, and audio gear, wanted to differentiate itself visually in a competitive market.

Summary

We-Do created interactive and story-driven graphics, including the “Ask Griffin” concept featuring an eagle-inspired mascot to represent Kreo’s speed and precision. Other highlights include comparing a 55g mouse to a feather and showcasing their newly launched product with clean, tech-aesthetic visuals.

Challenge

Stand out in a crowded tech space and encourage organic engagement.

Solutions

Built a brand character (Griffin) that sparked comments and improved algorithm reach, paired with sleek product storytelling visuals.